You’ve got to put your best foot forward when you do a proposal for your freelance web dev biz. It’s not like you’re going to lose a lifetime partner when your client proposal goes south. But if you treat proposals like trash you’d be out of business so fast you’d better find another source of income to pay for your upcoming internet bill.
To get your proposals knock the ball out of the park, you need to factor the essentials. You may not have to bend a knee. But forgetting to provide the solution to your prospect’s business problem is tantamount to handling the contract to the competition - who, as you may have noticed by now, are itching to bring you down without batting an eyelid.
To save you the trouble, we’ve assembled the best advisors in the freelance world for you. Their wealth of experience should help you navigate the territory - inching you closer to those jaw-dropping contracts you’ve been pining for all this time. To do this, you should steer clear of those nasty proposal blunders many eager freelancers make. Here are 4 of the worst:
Proposal Blunder #1: Failure to put value on the table.
How you view a proposal is key to making a good one. When you think your proposal exists just to show how much you charge for your web design services, you’re inviting disaster. You’re not putting value on the table and that should scare any intelligent breathing human being from buying.
Know that your client’s website is just the answer to a business need. If your planned ‘program of works’ do not serve this purpose, it’s bound to fall into the dustbins of history - no matter your UI skills.
Pricing psychology will tell you buyers always think twice before spending. It’s instinct. With that in mind, you need to adjust your focus a bit. Instead of showing your prospects how much they are likely to spend, point out how much they’re going to earn.
This marketing tactic should tip the scale to your favor.
Stop detailing how your web design offering carries with it the best rates in the industry. Instead, relay the essentials - that your product is bound to give your prospective client unbeatable results.
Master the practice of utilizing value language. Focus your attention on tangible results and ROI. When you emphasize value and long term benefits above cost, you would have presented how beneficial your proposal is to your prospect.
In effect, you would have placed the spotlight on the benefits of your services - and sidetracked project cost in the process.
Ounce of wisdom:
Blunder #2. Not Reaching the Right Person
To count, your proposal must reach the decision-maker. If, by any chance, you don’t know who that person is, then you haven’t done your due diligence – putting the relevance of your proposal at risk.
In any business organization, someone’s on top making the decision that matters. More often than not, this person has somebody to collect the bids for a web design project. Yet, relying on this bid collector to pass all of your proposal info to the decision maker is sketchy at best.
From the onset, ask the bid collector contact data on all parties involved; furnish key personalities a copy of your proposal. You can then use a document analytics tool to track opens and views for sent proposal.
To matter, your web design proposal must appeal to the decision maker, first and foremost – not to the bid collectors or gatekeepers. This means you should up your ante and tailor your website design as a solution to attract the final arbiter’s eyes.
In effect, you’ve need to be strategic about things – and not pull your proposal down by being too focused on tactical details.
Ounce of Wisdom:
Blunder #3: Not being Fast Enough
Time is gold. When you are disciplined enough to submit your proposal on time, you earn the respect of your client. If it takes you too long, you are giving your competition an edge they will thank you for.
Whether it’s five or seven calendar days doesn’t matter. What’s important is you are able to submit your web design proposal fast enough so you won’t catch the ire of your client.
Pick a turnaround time after your initial needs assessment meeting and let the client know your timeframe. When you deliver on your promise, you will have shown professionalism worthy of your client’s hard-earned money.
Ounce of Wisdom:
Blunder #4: Being Too Generic
Every business is unique. It can be inferred therefore that each one has a unique website need.
When your web design proposal sounds like a one-shoe-fit-all solution, you may be asking for trouble. Generic pricing is always a turn-off as it underscores that the solution doesn’t cater to the specific needs of the client. This usually happens when your quote feature flat per-page rate or fixed-price packages. Quite simply, you’re sending the wrong message.
Even worse, you give a proposal quote without actually going into a thorough discussion with the client. You are giving the impression that you’re just out to make a fast buck without actually providing value on the table.
Maintain your own knockout website to snatch precious first impression. Most importantly, propose a web design solution that answers to your client’s specific business need.
Ounce of Wisdom:
If you’ve been failing horribly in your proposals, perhaps it’s high time you let Creative Snap lend you a hand.
Not only will you get online proposals in a snap, you’d be arming your freelancing business to the teeth. Simply because Creative Snap is a workflow management platform built specifically for freelance web dev/designers like you.
We’re talking about online proofing, client billing, payments to name some key functionalities built just right for you. Virtually, Creative Snap is a SaaS one-stop shop at your immediate disposal.
And the best part’s it won’t cost you an arm and a leg to get started with CS.
In short, Creative Snap got you covered. Which should tell you your freelancing web dev/design days are brighter ahead!